Each of these interviews was designed with leaders like you in mind, interlacing the latest Hispanic trends with application in the nonprofit space.
This video series is chock full of valuable insights that you can glean for your own organization. Whether this is new territory or you’re a multicultural marketing genius you’ll benefit from sections on why Hispanic marketing matters:
- Alberto Lorente, marketing director for Sprint (bought out by T-Mobile in 2020), shares that Hispanics represented a disproportionate percentage of Sprint’s customers. As a result, the company sold more in the Hispanic segment than Verizon or AT&T – even though Sprint was smaller than both!
- Alicia Enciso, CMO of Nestlé, shares how her company made gains in instant coffee while the rest of the industry shrank. How did Nestlé do it? Using nuanced cultural insights to engage Hispanic audiences.
You can also find specific strategies for targeting Hispanics:
- Ricardo Aspiazu, now Executive Director – Head of Consumer Marketing at Verizon, describes how reaching bicultural millennials is a faster way to reach all U.S. Hispanics.
- Marissa Solis, former VP of PepsiCo’s Hispanic Business Unit, dives into the intersection of Hispanic marketing, social media, and big data.
Don’t take our word for it. Dive in. The experts’ take on Hispanic marketing awaits!
JOSE VELEZ SILVA
VP of Multicultural | COMCAST
Chairman | CULTURE MARKETING COUNCIL
VP Hispanic Business | PEPSICO
Marketing Director |
MARIA ELENA SALINAS
Chief Marketing Officer | TARGET
ALEX LOPEZ NEGRETE
President | LOPEZ NEGRETE COMMUNICATIONS
Head of Agency Research | TWITTER
Chief Marketing Officer | NESTLE
Creative Director | RICHARDS LERMA
Multicultural Manager | INTUIT
CEO | NGL COLLECTIVE
Marketing Director | VERIZON
Consultant | THE CLEDOR GROUP
VP of Multicultural | NIELSEN
President | SENSIS
Multicultural Strategist | GOOGLE
VP Multicultural | AARP
Senior business Consultant | Southwest Airlines
Founder | WE ARE ALL HUMAN
SVP Brand Marketing | ULTA BEAUTY
VP Marketing | ADVANCE AUTO PARTS
CEO | NOSTALGIACON
SVP | KANTAR