Learn Kerux - Kerux Group

19
Feb

Posted by Editor / in CULTURE, NEWS, TRENDS

How to Recruit Hispanic Students for Your College or University

Gen z is the most diverse general ever. Here are the strategies you need to recruit Hispanic students for your higher education institution.

Few marketers have to keep their eyes on the coming generation like higher education marketers.

They’re among the first to begin working out messaging strategies for new generations coming up into young adulthood.

For the first time, though, the coming generation isn’t just different because of their age. They’re different in their ethnic makeup.

Generation Z, or iGen as some others call them, is the most ethnically diverse generation to date as recorded by sociologists.

18
Feb

Posted by Editor / in CULTURE, FAITH, NEWS, TRENDS

Hispanics to be Largest Voting Minority in 2020 [New Study]

The cultural makeup of our democratic country is changing, which means big political changes are coming. These changes can be big opportunities for faith-based organizations to make a real connection with Hispanics.

5
Jun

Posted by Editor / in CULTURE, FAITH, NEWS

Islam grows among Hispanics

When DACA recipient Raul Sanchez converted to Islam, his mother kicked him out of the house, telling him he was joining a cult and a terrorist organization.

Although they may not fit the image that first pops into your mind, Hispanics like Raul are the fastest growing ethnic group among Muslims. And many in this group have the same experience: rejection by their families. But Raul’s story doesn’t stop there, as he told it to VICE. Over time, as his mother saw him heal from depression and start helping the less fortunate, her view changed. Eventually, she accepted Islam for herself as well.

24
May

Posted by Editor / in CULTURE, FUNDRAISING

7 Must Have Qualities in a Multicultural Marketing Director

The massive shifts we’re experiencing in the American market are creating incredible opportunities for organizations willing to embrace multicultural marketing.

And to make that happen, you’re going to need a top-notch multicultural marketing director.
Read more

16
Apr

Posted by Editor / in CULTURE, FAITH

4 Hispanic Easter Traditions

Easter is a great time of the year to get your message out. But how does multicultural marketing work on this important holiday?

20
Mar

Posted by Editor / in CULTURE

5 Dangerous Myths Non-profits Believe about Multicultural Marketing

America’s demographics are changing. Are these 5 dangerous myths about multicultural marketing sabotaging your organization’s future? Like the moving of earth’s tectonic plates, the makeup of North America’s markets are changing right beneath our feet—and many of us hardly even notice. Depending on where you live, you may or may not see it playing out in your neighborhood. But it is happening.

19
Dec

Posted by Editor / in NEWS, TRENDS

When It Comes To Multicultural Marketing, Doing Nothing Has A Cost

As a marketer focused on multicultural marketing in America for the past two decades, I am still surprised when I see a brand that has the potential to capture substantial sales and profits by connecting with the Hispanic segment doing very little or nothing at all to seize this opportunity.

6
Dec

Posted by Editor / in CULTURE, NEWS, TRENDS

Why Multicultural Segments Will Drive Future Growth

I recently attended the 20th annual Multicultural Marketing and Diversity conference of the Association of National Advertisers. I was delighted to see that multicultural marketing and diversity were top-of-mind among the marketing executives in attendance — a recognition of today’s demographic, social, and economic reality.