The US population is undergoing an unstoppable transformation. By 2050, ethnic minorities will become the majority – a shift already registered in the 0-18 years old segment. As this racial diversification occurs, new media consumption behaviors emerge, forcing producers, distributors and advertisers to rethink how to best engage this new audience. Come hear the latest data and tested strategies that will help you create, promote and deliver content that resonates with multicultural audiences.
Watch below the talk delivered by our Chief Strategist, Ivan Leon, during NRB 2022. Download Slides here
Video courtesy of NRB.