Having proper tools is good. Knowing when to use them is even better. That is why instead of offering isolated services, we focus on a holistic process consisting of four steps. These follow the natural progression required for your organization to develop a voice that is familiar to Hispanics. Completing each step, increases the likelihood that your message will penetrate their soul, bring conviction, and move them to action. We call our proprietary methodology, The Voice Effect Process.
Needs Assessment
You have invested to build a name, products, and an audience. Instead of assuming that a completely new foundation will be needed to reach Hispanics, we ask the right questions so we can preserve your DNA, make the most of what you already have, and recommend modifications only when necessary. We accomplish this by surveying people across your organization, from executives to front line employees. Then we analyze the data, looking for customer patterns and unseen opportunities. Next, we conduct a thorough audit of your communication resources, looking for stylistic and linguistic gaps. And finally, we experience your products first hand to find the features and benefits that would be most appealing to Hispanics.
Marketing Strategy
We dream with you and quantify the size of your vision. Then we add realism by integrating the findings from the assessment phase and the future desired. To help you get started, we empower you with a plan of attack that specifies: goals, milestones, metrics, messaging, targets, channels, schedule, staffing, and budget. The plan can be divided into stages and executed on your own or with our help. And you can use it to motivate your team and keep them on track.
Content Production
Quality impacts credibility and Hispanics have an eye to spot shortcuts. To convince them, you must engage them with riveting storytelling and stunning design. We can work with your creative team or you can use our experienced writers, designers, producers, and technologists. In either case, we hunt for compelling angles, those that add a cultural flair. Then we bring your voice to life through the right mix of pieces, optimized for their corresponding channels. In everything we produce, our goal is to deliver assets that provoke your audience to watch, share, talk, support, and buy.
Campaign Activation
Hispanics are hyper-relational. This means that business decisions are often made on the spot and based on a history of trust. We have the contacts and reputation to add that human dimension to your initiative. From appearing on the biggest media networks to presenting on the most guarded stages, we can turn the spotlight on your message. And we can secure the endorsement of influential leaders, artists, and groups whose passions intersect with yours.
WHY ARE WE UNIQUE?
You have options if your need is a translation provider. But if you want to build a strong and sustainable presence in the Hispanic community, you need a transformational partner. One that is enthusiastic about your mission, but is not afraid to shape your thinking with expert insights. One that can guide you through bold decisions, while guarding your efforts from risks and failures. One that cares for your success as if it was his own, and therefore works shoulder-to-shoulder to unlock the full potential of opportunities. And one that throws a victory party when your campaign ends ahead of projections and then is ready to start all over again. The Kerux Group is just such a partner.
