360.663.5900
Get trends analysis, cultural insights, and best practices to reach Hispanics. All delivered to your inbox free.
As a marketer focused on multicultural marketing in America for the past two decades, I am still surprised when I see a brand that has the potential to capture substantial sales and profits by connecting with the Hispanic segment doing very little or nothing at all to seize this opportunity.
I recently attended the 20th annual Multicultural Marketing and Diversity conference of the Association of National Advertisers. I was delighted to see that multicultural marketing and diversity were top-of-mind among the marketing executives in attendance — a recognition of today’s demographic, social, and economic reality.
Nielsen recently released a new report that shows nonprofits are in the perfect place to engage Hispanics and benefit from their growth.