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The massive shifts we’re experiencing in the American market are creating incredible opportunities for organizations willing to embrace multicultural marketing.
And to make that happen, you’re going to need a top-notch multicultural marketing director.
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We heard it often: “Would Hispanics contribute financially to our ministry or cause?” The reason Christian organizations are concerned is because they have not cracked the “formula” to mobilize the Spanish community to give. The lack of satisfactory results has led many organizations to abandon their efforts and discouraged others to even try.