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Univision and Azteca América, second and third largest Spanish TV networks in the U.S., hosted their Upfronts. The annual event showcases their portfolio of programs and properties to advertisers.
I won’t reveal anything new if I tell you that blogs have swept the world. According to worldmeters.info, almost 3 million blog posts are written in just a single day! However, you likely haven’t heard much about the Hispanic blogosphere.
Latinos blog about every possible subject. They write in Spanish, English, and Spanglish and they are literally everywhere. The growth in the number of Latinos who are blogging depicts the rise of a new group of Hispanic influencers.
Radio reaches 97{925090af81ab6eadb945e5632faa9cdb309d4f060e396770309da419bbc68490} of Hispanics every week, representing the highest penetration across demographics, ethnicities, and platforms, according to Nielsen.
Video killed the radio star… Not in all cases! Hispanic radio is still quite popular and an effective communications channel.