THE BRIGHTEST MARKETING EXECUTIVES WEIGH IN ON WHAT NONPROFITS MUST KNOW ABOUT HISPANICS.
Gain insights from cross-cultural experts to mobilize Hispanics behind your cause.
Watch exclusive interviews with senior executives from Fortune 500 companies and creatives from award winning Hispanic marketing agencies.
YOU WILL LEARN:
- Why Hispanics are key to driving impact and financial growth.
- What language they prefer to communicate in (Spanish, English or both).
- What content types and publishing platforms are most effective for engaging Hispanics.
- What safe approaches you can take to launch or strengthen your Hispanic outreach.
- How to effectively support a Hispanic initiative, minimizing cost.
- How to earn Hispanics’ commitment, loyalty, and trust.
The future of the U.S. resides with multicultural audiences.
I have seen the purchasing power
We don’t believe in
in understanding the target.
It all starts with the core
year over year.
Access supplemental articles that expand on the big ideas, strategies, cases, and recommendations – and help you apply them in your own setting.
The articles combine material from the interviews, the conference keynote sessions and panels, and what the experts have written elsewhere. You’ll dig deeper and learn more. We’re excited to offer you this collection of untapped insights.
What nonprofit leaders are saying about this resource
Today, constant culture and demographic shifts have made it far more difficult to get your message on the radar of the public, but the rapid growth of the Hispanic community brings non-profit organizations a remarkable opportunity. In these interviews and complementary articles, the Kerux Group delivers insights that are pivotal to capturing the hearts and minds of this critical audience.
Phil Cooke, Ph.D.
Founder and CEO,
Cooke Media Group
Non-profit leaders must wake up to the fact that cultural diversity is the clearest path to continued growth and Hispanics are a prime target for greater outreach. The Kerux Group has captured the guidance of leading marketing executives on how to engage and convert Hispanics into strong supporters for your cause.
The future of digital fundraising is in the Hispanic community. This new video and article series from the Kerux Group provides insightful and very practical ways to unlock the giving hearts of this important donor group. Watch these videos. Then dive deeper on the articles. And put to work the collective wisdom of these experts for your own online fundraising goals.
Chief Innovation &
About KERUX GROUP and Culture Marketing Council
The Kerux Group helps non-profit organizations speak to the hearts of Hispanics. Our team of bilingual and bicultural professionals blends a wealth of experience with a genuine interest in your purpose. And helping you confidently advance your mission among Hispanics is our pasión. That’s why in 2018 and 2019 we attended the Cultural Marketing Council, which has since been renamed the Hispanic Marketing Council (HMC). For the last twenty years, the HMC has championed the importance of the Hispanic market and amplified the voices of Hispanic marketing experts who advocate for cultural fluency. While at the event, we tapped into the collective wisdom of corporate executives and agency veterans through a collection of 1:1 interviews, bringing you their insights and expertise.