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America’s demographics are changing. Are these 5 dangerous myths about multicultural marketing sabotaging your organization’s future? Like the moving of earth’s tectonic plates, the makeup of North America’s markets are changing right beneath our feet—and many of us hardly even notice. Depending on where you live, you may or may not see it playing out in your neighborhood. But it is happening.
As a marketer focused on multicultural marketing in America for the past two decades, I am still surprised when I see a brand that has the potential to capture substantial sales and profits by connecting with the Hispanic segment doing very little or nothing at all to seize this opportunity.
I recently attended the 20th annual Multicultural Marketing and Diversity conference of the Association of National Advertisers. I was delighted to see that multicultural marketing and diversity were top-of-mind among the marketing executives in attendance — a recognition of today’s demographic, social, and economic reality.
Am I the only one in dire need of some downtime? Deadlines, travels, last minute complications, etc. have consumed my energy and I’m looking forward to replenishing it with a few days’ rest.